As you probably know, there is a big divide between staffing firms that have great job recruitment websites and brands that support a simple online presence. As the job posting market becomes denser and the expectations of job seekers online increases, how can you make your website more effective? Here are the top 10 tips for building an effective staffing website
Provide Job Tools and Job Resources for Candidates
Job hunters often require guidance and assistance in defining their work experience and marketing themselves appropriately. Firms typically prepare and direct candidates to potential employers either in person or with a friendly staff. By automating the multiple interview process online, staffing firms can help reduce repetitive requests and help candidates quickly. Effective job resource sections provide open and concise guides to style, job characteristics and interview questions. A large number of candidates find a job also by searching simply by searching through some formulas. Having useful downloads and online application tools will help your website retain and attract additional visitors and, ultimately, attractive job candidates.
Automate Staffing Social Media Presence
If you are already creating compelling content, one of the most important aspects of maintaining a corporate website is updating and distributing content. Modern websites benefit from a content management system ‘” , software infrastructure that includes tools to effectively automate how content is distributed. The updating job in the Job section can be done immediately after the blog or social media tools (Twitter, Facebook, LinkedIn), monitoring visitors a. email send an email, or send a message directly to a mobile device.What multiple staff members and ten man hours required can now be completed by a staff member in a fraction of the time. Free services like Technorati (blog aggregators) actually do all the work for you.
Boarding time through the Automation form to reduce the Candidate from
A typical candidate for temporary staffing must complete an application and waiver process, which usually requires a large amount of paperwork. A complete on-boarding package can take days to complete and often has forms that are missing, inconsistent or not dated. While some companies send the application to PDF, the information is typically un-editable once entered. In order to free up human resources, companies are turning to powerful automation applications that allow candidates to access and complete all of their on-boarding requirements. A full automation-compliant website can provide candidates with the ability to authenticate, monitor important videos, complete declarations, provide verified electronic signatures for forms and monitor application process supervisors. On-board automation systems finally allow the firm to control verifiable digital and remain compliant with all new laws and regulations.
Integrate on-demand recruiting software into your website
Staffing-compatible, the system can effectively update customer relationship management and manage new staffing positions and vacancies by automatically posting updates directly to your website. Instead of relying on manual or batch updates that are cumbersome and prone to data irregularities, system wide integration can give your website more visibility and relevance. On-demand recruiting software like Bullhorn Integration can provide real-time updates that allow the firm to respond to your changing business environment. Systems like Bullhorn generate, source and fill job orders, and provide seamless and secure website integration. Finally, placing orders job search online will help increase the order engine and job boosts wanted ads.
Use Superhero Strategies to Make Your Staffing Website Stand Out
Soaked in today’s tools and services, it stands out even more vital in attracting qualified candidates and companies in need of hiring services. Fixed brands need to take center stage just like our favorite superheroes. Branding an identifiable persona along with a user experience that is consistent in every customer touchpoint (email, newsletter, website, brochures), can increase the presence of your brand and can give a superhero to rally behind. Personalizing the brand experience with an additional icon or character will catapult awareness and ultimately unlock your virgaming online and offline brand recognition website.
Using job search pages to build effective job boards
Maximizing website traffic is essential in building an effective and robust online branding strategy. Job recruiting sites like Monster, CareerBuilder and LinkedIn can be a huge source of traffic. More importantly, recruiting websites can be a tremendous source of highly targeted web traffic, given a professional approach. A while back we posted an article on how LinkedIn can be one of your biggest sources of traffic. Boost their traffic by placing backlinks to your company’s online jobs listing. A single national job ad in the Washington Post can bring in more than 5,000 visitors. By implementing a call to action next to every job post, prompting visitors to leave their email or cell phone number, a great You can effectively build a mailing list. If only 10% were to opt in, at the end of the year you would have a list with over 6,000 new contacts. A great business recruiting website is essential in building an effective and robust online branding strategy.
Use Geolocation to Target New Applicants
How does a staffing firm serving multiple counties, states or countries help candidates identify jobs that are geographically suitable? One answer is geolocation services ‘” the ability to identify the visitor’s digital point of origin and offer them geographically targeted jobs positions. One client in the Washington DC metro was missing in the number of audits from the state of Virginia, even though the number of jobs available in Virginia was combined with Washington, DC and Maryland. A closer look noted the problem that candidates were simply not using standard search tools in Virginia job applications.
Simplify Proin Checkout for New Applicants
A recent staffing survey indicated that 67% of all job candidates fill out the firm’s online application to fill out the number one problem. Instead of requiring job candidates to complete extensive forms, they request recruitment services, such as the Bullhorn integration page, which staffing companies only charge for. That’s right, a candidate can simply upload their resume to the Bullhorn parsing application, which automatically categorizes and organizes your candidate’s work history and experience relevant to the job. Many services are in demand, so make sure you find one that offers the greatest amount of work flexibility and online integration.
Make Your Website Build Marketing Lists
Out of the thousands of audiences that visit staffing websites, only a fraction will ever submit or join directly. While many job seekers will return, there are thousands of people looking elsewhere for job listings and potential matchmakers. Every website is staffed with at least two call-to-action pages to inspire visitors to learn more with the ultimate goal of leaving contact information and permission to be contacted in the future. Examples of this may include:
A. Simple promo give-away with an easy email signup form.
B. Allow social media to automatically connect visitors to Facebook, Twitter and LinkedIn, allowing you to attend to future events with job updates.
C. Using text messages for job openings targeting job opening candidates in a specific geographic area.
A well-crafted marketing plan will ultimately allow you to convert visitors to future customers and become an effective and valuable company asset.
Build a Mobile Staffing Website
Linkup, a job search engine, reported that 21% of job seekers use mobile devices to search boards. That shift is representative of a larger shift to mobile devices like smartphones and mobile tablets like the iPad. Washington, D.C. shows the largest percentage of mobile users, boasting 56% of all job seekers looking for a job from a mobile device. A mobile recruiting website also indicates to your prospective candidate how serious your company is about showcasing job openings, especially if they are IT or tech-related. If your company budget does not include a line item for a mobile website, consider a content management system that works on smartphones as Drupal can easily be considered, it offers some unique web development features, which are built with highly scalable infrastructures with mobile support.
At Alliance Interactive, we strongly advise our clients to market their staffing and recruitment activities through social media, websites and mobile applications. For more information, please give us a call at 888-222-9056
