The Advertising Specialty Institute describes a promotional product as “any time a logo or slogan is printed and given to promote a company, organization, product, service, special effect or event.” There are different names for professionals who sell promotional products, but the industry standard term is known as Specialty Advertising.
As the industry grows, we now sell over a million specialty products like pens, mugs, key chains, etc. -shirts, baseball caps as among the most popular items.
According to the Advertising Specialty Institute, sales of promotional products increased in 2010 by 9.1% to $17.4 billion from the previous year. Sales for the first quarter of 2011 were approximately 3.7 billion.
This industry storm started with the election of George Washington in 1789 or 1904 when he got a dozen artists to promote things. to establish the first commercial industry; It is clear that the demand for promotional products has already reached the world and is growing exponentially every year.
Emerging companies like SF Promos are an indication that this industry is becoming more efficient and sophisticated due to emerging technological advancements. SF Promos that specializes in Custom Impress corporate gifts and promotional products also specializes in superior customer service. Such companies have online websites that allow easy selection and shopping cart. However, instead of custom printed information, it is still recommended to explore different options by contacting Promotional Products companies by email or by phone.
In order to understand Promotional products and form companies like SF Promos, it is critical to understand its key elements. In other words, can anyone make Custom Printed Promotional Products for a general business, regardless of size and nature?
Retention Value: Businesses know that it is one of the least expensive ways to promote any business. Instead of spending thousands of dollars on traditional advertising, we now see businesses as alternatives to promotional items. It is unlikely that a decent person can throw away a style or a nice polo shirt with a company logo; on the other hand we see the traditional ina dust bin advertising frequently, creating environmental problems.
Perception: Author Jessica Cumbie linked a 2005 Georgia Southern University study where a researcher wanted to see the reaction of consumers who received a business gift. They concluded that those who received a product promotion had a significantly higher positive image and perception of the company than those who did not receive a product promotion. In addition, those who receive the promo are more likely to recommend the business to others than those who did not receive the product. It is difficult to point out that the product promotion itself must have a positive image in order to promote a positive image of the organization.
Profits: What is the use of product promotion if it does not generate sales and profits? Author Jessica Cumbie reports another interesting study in her article “The benefits of product promotions”. He described that in 1993, at Baylor University, he conducted a survey of 20 Mary-kay”>Mary-kay” >. Among the twenty reps, ten gave promotional products to their customers to give away and the other ten did not promote any products to their customers. The results showed that “13.3% of customers who received a gift reported Mary Kay products, while only 11.7% of those customers 44% of Mary Kay representatives reported receiving Mary Kay products, while only 35.8% of ambassadors reported Mary Kay products and 40% of Mary Kay consultants commented on how well the products were received. It’s no wonder we often get free things promoted from Mary’s Cay representatives. A Baylor University study concluded that sales people who gave promo gifts to customers got 22% more referrals than those who didn’t. The same study also found that product promotion can account for as much as 75% of rates.
Because of these great benefits of promotional items, companies like SF Promos see their business thrive in a tough economy.
