IMMEDIATE RELEASE
Media Contact:
Colleen Hart
Burson-Marsteller
312-596-3457
Fannie May® Cheesecakes from Eli’s Give Chicagoans A A Fresh New Way to Enjoy Mint Meltaways®, Pixies®< /b>
CHICAGO – November 8, 2007 – Two sweet and legendary Chicago brands have baked a new delicious traditional table as a holiday addition.
Fannie May Confectionery Brands, Inc. Today it announced a partnership with Eli Cheesecake Company to offer five varieties of Fannie May ® cheeses for the 2007 holiday season.
These decadent fatties – scrumptious beyond any gathering of family and friends – mix classic and bitter flavors. famous quality Fannie May® Mint Meltaways®, Pixies®, Vanilla Buttercreams® and White Chocolate with an ivory finish Heli Cheesecakes.
“Fannie May® products, such as Mint Meltaways ® and Pixies®, have been a tradition at many holiday celebrations for generations of Chicagoans. We’re excited to partner with Eli and offer chocolate lovers a delicious new way to continue their traditions, or simply to treat themselves to a special reward,” said David Taiclet, CEO of Fannie May Confectionery, Inc.
“Fannie May and Eli are sure to be Chicago’s most invincible couple… the perfect Chicago table. This holiday season, Chicago’s favorite candy and Chicago cheese he fasted to create a delicious new take on traditional holiday desserts,” said Marc Schulman, President and CEO of The Eli’s Cheesecake Company.
Fannie May® Cheesecakes are offered in five flavors starting today. Pixie®, Mint Meltaway® and Vanilla Buttercream® are the only flavors in the lineup and will continue to be offered after the holidays. The Eggnog and Pumpkin varieties will be available for a limited time only.
Mintary Meltaways: This rich cheese perfectly transforms the pastel white mint Meltaway ® into a decadent table. Mint ropeschocolate-candy”>chocolate-candy”>chocolate-candy are woven into a cream cheese frosting, surrounded by Fannie May® chocolate and brownies. finished and sprinkled with cocoa, baked in Heli’s chocolate cookie.
Pixie: Fannie Mai’s ® Pixie® caramel cheese honors its popular chocolate-laced caramel layer with slices of the beloved two-ounce caramel pecan and milk chocolate.
Vanilla Buttercream: Fannie May ® Vanilla Buttercream® Heli’s Plain Cheesecake with mouth-watering Fannie May® Vanilla Buttercream ®. This year around the table it is indulgently topped with a light creamy vanilla caramel and vanilla mousse.
Eggnog: Elis Eggnog Cheesecake soars to new heights, adding decades of flavor and the bitter quality of Fannie May ® white chocolate. This limited edition holiday cheesecake is baked in Elia’s signature crisp all-butter shortbread cookie crust, and delicately decorated with waves of whipped cream and sprinkle with fresh nutmeg.
Pumpkin: Using Fannie Mai’s ® white chocolate, edition-edition Pumpkin cheesecake combines real pumpkin and warm fall spices to tricks custard-like cheesecake baked on top of Heli’s signature crisp all-butter shortcrust pastry. Brown sugar streusel completes this holiday treat.
A cheese platter for $24.99 or three for $69.99. Customers can purchase Fannie May cheeses at Fannie May retail stores locations around Chicago and the Midwest and online at www.fanniemay. com. To find a Fannie May store or retail location near you, go to www.fanniemay.com/locator/.
About Fannie May Confectionery Brands, Inc
Founded in Chicago in 1920 by Archibald H. Teller, Fannie May Apparel is a multi-brand retailer, wholesaler and manufacturer of premium apparel products. Fannie May, a Chicago icon, operates over 60 retail outlets in four Midwestern states – Illinois, Indiana, Michigan and Wisconsin. Fannie Utina offers a wide range of premium chocolate confections and food, including the best selling Trinidads®, Moneta Meltaways®, Pixies® and other custom made items. Fannie May Confectionery Brands® products can be found at www.fanniemay.com and www.harrylondon.com and these fine confections are found at other fine retailers across the Midwest and United States. Fannie May prides itself on delivering some of the best quality products available anywhere in the world. Fannie May is part of the brand collection from 1-800-FLOWERS.COM Inc. 1-800-FLOWERS.COM (www.1800Flowers.com) provides customers around the world with the latest best selection of flowers and plants, gift baskets, snack foods, confections and stuffed animals perfect for every occasion.
The Eli Cheesecake Company
Eli Cheesecake Company is family owned celebrating its 27th anniversary this year. Cheesecake was created by renowned restaurateur Eli Schulman as a signature dessert for a steakhouse that was a Chicago legend for 39 years. The tradition of quality continues with Eli’s son Marc, who is the President of Eli’s Cheesecake World, a 62,000 sour cream helps Eli achieve its signature flavor and texture. Elis is a proud member of U.S.A. Slow Food, an organization dedicated to sitting on traditional foods and educating about food to be at the center of the community. Eli prefers regional ingredients from local farms and producers who share Eli’s commitment to quality.
