When it comes to press kits most people who are just starting out, really don’t know where to begin. The one thing that you do need when you’re re starting a new business is some way to get the word out there that you are in business. There is definitely no better way to do this than by using the media. Nowadays thanks to the beauty of the internet you now have the option of using both the online and offline media for your business advertising. One thing that you should know is that press kits really don’t cost as much as you may think, and they can be very simple to put together.
The first impression that people get about your business definitely means a lot. The first thing that you need to do is sit down and write out exactly what you want in your press kit. You will definitely need some type of description of your company. You really want to make your company stand out from the rest, so make sure that your wording is good. You may want to have someone read it over before you put it in your kit. The main idea is to get the media interested. So the first paper they read should be made in the form of an introductory letter, but also like a flyer. For example you can write down exactly what your business is all about where it is located, and put it on some very fancy letter head. Using your business name of course. Remember that you want to avoid making the letter too long. Most professionals who will be reading this will only have a few minutes to spare, so you don’t want to take up all of their time. If your business will be selling products than you may want to include a few free samples in your kit, or perhaps a few free coupons that would come into your place of business for some free samples. If you are not selling products and are providing more of a service type business then you can send them an invitation style new kit that would invite them to your special open house. Make sure that you also include a few business cards in each kit.
You should also take the time to highlight the staff and what makes them so special and important. When it comes to packaging your kit you can have your own glossy folders printed up right on your own computer. It is both very inexpensive, and easy to do. You can find the materials for these types of folders at your local office supply store, or your local arts and crafts store. It may take you a few dry runs but eventually you will get it to look just the way you want. By making everything yourself with your company logo you will not only make your items look more professional but it will make your press kit stand out from all the rest.
