Dunkin’ Donuts Franchise Information: Coffee Chain Planning Expansion

If you can picture yourself rolling out of bed in the middle of the night muttering, “it’s time to make donuts,” then the recently announced Dunkin’ Donuts franchise expansion may present you with an opportunity. Although the brand went down a bit in the 1990s, Dunkin’ Donuts began to refocus its coffee in the 2000s, adding flavors and espresso drinks to better compete with the higher-end Starbucks chain. Now buoyed by skyrocketing sales (including a 24% profit gain in recent years), Dunkin’ Donuts announced that between 700 and He plans to add 800 stores a year until he reaches his goal of confidently attacking 15,000 locations in the United States. That would be sometime around 2016. If they are successful, they will have tripled their presence, leaving a few donut holes on the board.

Dunkin’ Donuts Freedom Information: Geographical Expansion

Currently, Dunkin’ Donuts locations are most concentrated in the northern and mid-Atlantic states and in select additional metro areas such as Chicago, though they are less common in other parts of the country. Part of the company’s expansion plan focuses on growing markets in the western and southern United States, such as Phoenix’s explosive population and the continuously expanding Texas metro areas. If you live in Dallas, Austin, San Antonio or Houston, now is the time to inquire about franchise nurseries run by Dunkin’ Brands (parent company). Other southern cities like Nashville and Charlotte are also on the list.

Dunkin’ Donuts Freedom Information: How do they compete?

The Dunkin’ Donuts menu remains a bit brighter and more affordable than other coffee chains – a little less yuppie and a little more average American. It appears that they plan to capitalize on their quality coffee/selection combined with their donuts and a fairly successful breakfast sandwich menu. At the same time, they are looking for bigger stores, they are starting to get makeovers. They recognized that cleaner floors with cleaner floors – among other contextual changes – make a big difference to customers.

Dunkin’ Donuts Freedom Information: More Stores by Owner

In the past, Dunkin’ Donuts welcomed franchisees who wanted to own and operate one store, but with this proposed development, the coffee chain is changing its criteria for new franchisees. The new owners want to open at least five stores, because communication, training and other expenses are cut. Additionally, as a current franchisee told me, an unnamed source, Dunkin’ Donuts allegedly prefers that level of investment because the owner of multiple stores reaps greater profits per store than the owner of a single store draws. The operation of multiple locations allows for greater efficiency with everything from equipment to staffing. Under the new franchise guidelines, though not all of the owner’s five store locations must be the same size. with bread on the table, and full meat served; some can be limited spin-off locations (not unlike Dunkin’ Donuts in many Chicago train stations).

Dunkin’ Donuts Poll Information: More experienced people Wanted as owners

And although many of us associate this coffee chain with recently brought immigrants, especially from Pakistan, Bangladesh, and neighboring countries, the demographics of Dunkin’ Donuts franchises are beginning to change slightly, as the company seeks more new forces of owners with significant experience in the restaurant. settings Dunkin’ Donuts now requires five years of management experience, with three years of restaurant experience preferred — something a little harder (though not impossible) to demonstrate to recent immigrants. In addition, Dunkin’ Donuts recently launched a program to help transition American military veterans into franchise stores.

For more Dunkin’ Donuts franchise information, visit www.dunkindonuts.com and www.dunkinbrands.com.

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