There are many tools available to a real estate agent to help sell a home, and perhaps one of the most overlooked is good signage. Let’s take a look at what a “FOR SALE” sign is meant to accomplish, and the damage that poor real estate signage can have on the sale of each home – and the long-term effects. Real estate standards require some careful thought and thought, and then constant.
Your brands are the cheapest form of marketing, although you have to make an upfront and ongoing investment in them. The billboards are yours, giving you 24-hour public exposure. If your sign looks sloppy or sloppy, that’s the impression you’re giving the public about you. Every day you keep that sign in place, you’re still driving people’s minds, implying that’s how you do business.
However, a sweet, fake sign that is easy to read and clearly indicates your logo and name has a positive effect, saying that you are ready for the , and care about each one. Your brand is you in the minds of those who have never met you or used your services.
He is going to see this “marked” in the unknown, and also a well-known brand in the world (Coca Cola). its market shares fall quickly if they do not care much about how their image is presented. And they take great care with their logo and image, and defend it diligently.
Let’s look at the elements of a good sign and why they are critical.
1) Clear logo and name. If you are part of a mega-chain, then the company will tell you what is in the sign and how it can be presented. However, if you are an independent house, or a sole trader, you need to come up with an “image” for yourself and your company. While your appearance might be a great ego boost, it has no bearing on how they will find you in the phone book or on the internet. A fluid, clean logo for your company can be designed for less than you think, there are a multitude of graphic artists available who will create a specific one for you.
2) It must be double. Studies have shown that a vertical sign on the road placed vertically has a much greater response, in the field 5; 1, on these parallel roads. People should not be driven to stop seeing the news because they don’t want to.
3) A clear and legible principle. Your company name and phone number must be clearly visible from at least 25 feet away. In order to make sales, you want the phone ringing off the hook, not the potential buyer scrolling through the white pages trying to find your primary colors. These colors are most easily read and seen from a distance and by light lighting, and because those colors rarely occur in nature, draw the eye
5) Use a simple font. Most of them were able to learn how to read simple books and newspapers. Those tools typically use Gothic or Helvetian fonts, stick with them, and are not difficult to interpret. You want a phone signal, not surprising someone.
Good signage can make or break your business. You need to constantly replace your real signs, because the elements and transport will eventually damage them to a point. They give you, yours, and the client’s home a bad impression.
