America is saturated with advertising. It is a nation whose people have been labeled “over-consumption”. Therefore, by right, citizens of the United States of America are seen as favorites not only by other nations, but by most of their fellow Americans. These behaviors are derived from materialism. This concept of materialism is defined as the focus of things; or devotion to material wealth and possessions at the expense of spiritual or intellectual goods. Intellect itself has a negative connotation in that it cannot easily be argued that spiritual or intellectual goods are separated because of luxury. Therefore, the behavior of materialism in the United method must be opposed.
The purpose of this study is to determine the effects of celebrities on the materialistic nature of adolescents; focusing mainly on celebrity-specific advertising. Children in America are constantly seen as targets for advertising campaigns. As a result, children seem to be the primary users at younger and younger ages. In food industry for example “parents are two to three times more likely to name a child than a family expert. to choose fast food, they seek food, restaurants, and new breakfast cereals. Children’s buying habits and patterns are likely to affect their purchasing patterns as they grow.
This essay will begin by listing a series of questions related to the topic. They will explain the degree to which previous studies have discussed the issues of teenage materialism and celebrity advertising. Finally, the study plan will be explained.
Middle Emotions in the People:
When you study the effects of advertising in any area, you will find that advertising business comes together with many different methods. There is variation in the types of communication media, locations, target audience, advertising style, and the overall purpose of advertising. Many studies focus on particular areas of marketing. However, they mostly tend to have a relationship with the effects of the media on people. For example, Audrey Dentith’s study focuses on teenagers in Las Vegas downtown. But a huge emphasis is placed on how these mediated images affect these young women. In his article he describes “a href=”https://e-info.vn/tag/las-vegas”>Las Vegas as “a culture of pain within a highly sexualized and distinctly touristic context.” In this article, a qualitative analysis is used in an attempt to uncover some of the patterns of conception that young women have regarding the overwhelming sexual culture of the city. The effects of media on men are further supported by Debbie Ging’s research on boys in Ireland. His findings were that trends in the media were often mirrored by trends in the behavior of the adolescents he studied.
Therefore, all environmental forces mediated by culture certainly influence human behavior. Advertisements are part of the mass media, so they also have specific effects that need to be investigated. There are many ways that people display influence. The plan is to get a fixed plan for the behavior of those who view it. There are many types of advertising. Advertisers today are all trying in different ways to break through the clutter of advertisements bombarding American citizens on a daily basis. The great power of advertising has caused people to start ignoring the tables all together. Findings such as TiVo are more convenient subscriptions to avoid. With this knowledge, advertisers are constantly striving to use unique new forms of advertising. “Display advertising” is a good example. Roehm focuses on two types of advertising in particular, “product placement” and “plugs”. Product placement occurs when a product or logo is placed on a program with the intent of exposure for the product. But there is an obfuscation when a product or slogan is mentioned in what appears to be a written dialogue program (Roehm, 18). These forms of advertising have different effects on their viewers. In Roehm’s study it was found that the initial investment product had a stronger memory retention product as opposed to a plug-in. However, both boards effectively appealed to their intended audience.
Celebrities in Advertising:
“Almost 20% of all television ads in the United-states-history”>United States featured a celebrity endorser. The worldwide percentage of celebrity appearances in commercials doubled from 1994 to 2004. Why are advertisers willing to shell out millions of dollars to have these famous people. /a> in additions? -brands”>brand names”., as previously mentioned, advertising agencies are trying to find new ways to break through the confusion of advertising.
teenage consumer-marketing is what is most sought after by major marketing organizations. The use of famous athletes is common in an attempt to reach a portion of this audience. Celebrity athletes have been the focus of some studies. Some of the most powerful speakers in today’s culture have been sports celebrities. “Nobility of consent can be influential because they seem very dynamic and have lovable and lovable qualities.” One part of the sweetness is because of the pleasure of the body. The state of the athlete, especially the youth, is a very desirable place. Therefore, kids often look to the speaker and in turn are influenced to buy the signed product. This principle can also be transferred to popular actors/scenes and musical stars. The likability of sponsors is important to the effect they have on the audience. Therefore, the celebrity ideal for the product itself is fresh, physically attractive, and in overall good condition as far as probability goes. Celebrities who fall into these ways cost more money than those who don’t.
As you can see, the effectiveness of celebrity endorsements is based on the fact that consumers will have a preconceived image of the celebrity in their minds, and this idea will in turn be reinforced by the product. These writings also help to improve the products’ credibility, credibility, persuasiveness, and credibility. Studies in this way look at linking memories. The idea is that after being exposed to a celebrity in association with a given product for enough time, the mind will create a connection. When the mind recalls the memory of a celebrity, it will bring the memory of his work that is associated with it. This is the theory and Associative Learning Theory (ALT). An example of this is when the name of the famous boxer George Foreman is mentioned; many will immediately associate their thoughts with him. of George Foreman Grill products. It also works the other way around. For example, when mentioning the name of the line by the brand mens by the brand hanes many immediately think They will join forces with Michael Jordan. These media influence cognitive reactions of their viewers.
Effects of Advertising on Youth:
The well-being of children is a big business. The topic of how young people are affected is one that is undergoing tremendous scrutiny. The influence of the media on children and adolescents is something that is often studied. Kraak focuses primarily on this influence and the impact it has on food acquisition decisions. She notes the significant power children have in food. It is assumed that this impact is probably in other areas of the consumer market (although, probably not as significantly as the food market.) It is easy to see, however, that teenage children are a major target for marketing firms.
The effects of the media on children are wide open. Ging’s study of teenage boys in Ireland reveals many relationships to the media and the behavior of subjects. She put forward the idea that mass media defines the masculinity of boys. Qualitative research uses the method to find relationships between what is shown in the media and how male children act. Bush mentions that teenagers “have and are worth $153 billion a year on everything from computers to headphones to clothes.” In his essay he included the concept of consumer socialization, which is “the process by which young people acquire skills, knowledge and attitudes relevant to their operation as consumers in the market”. The influence of displays and media exposure are included in these processes.
The impact of cigarette advertising on teenagers is very prominent. The concern is that cigarette advertisements serve a large role in getting young people to start smoking. A study by Krugman and King indicates that a substantial amount of teenagers will come across magazines with cigarette advertising. A critical-analysis of this study, however, claims that reducing the amount of these ads has little effect on smoking teens. patterns Despite this argument, there is also concern about whether cigarette companies are targeting young people with their advertising. The authority to sell to children is a very broad topic that has many and varied interests. Too many of these sites have little evidence of how to motivate children to make good decisions. Unfortunately, the negative effects of advertising to children are considered.
Critical evaluation:
Mediated images affect people far reaching. So far, studies seem to support the idea that exposure to different media causes people to have certain reactions. It is of great concern because the well-being of society is at stake. Studies show that children are most easily influenced by social media and, in turn, have a greater influence on economic culture. Decisions to acquire a child or adolescent account for a significant amount of money. This is exactly why advertising companies are targeting them with ads. Their use of celebrities in advertising is a further effort to inspire young people.
The problem that is not met in any way is whether these pictures have an effect on the child’s behavior according to materialism. Pubescent material is something that can be easily observed. But do media images of celebrities cause teenage materialism to increase? For this reason, I propose the following research question: Does the appearance of a celebrity on a fixed board increase the materialistic behavior of a teen in relation to their desire for a product ? I believe research indicates that celebrities have an impact on children through advertising. Therefore, association with these individuals as role models will provide their responsibilities to the board to implement them.
Just:
Participants in the study ranged from 14 to 18 years of age. They will all be students of Shelbyville High SchoolRationale:
The two types of each grade level will look at two different tables. Confirming the work of the first group to mark Will’s celebrity. The second group will be for the same product without any celebrity. Immediately after viewing the board, students will be asked to complete a survey. They are asked questions such as: 1) Do you like the celebrity in the ad? 2) Do you have a product to publish? 3) After watching this message, do you want to have a job? 4) On a scale of 1-5, how would you rate your product? 5) On a scale of 1-5, how do you think about the celebrity on the board? (The popularity of related questions will be omitted by fans in those who do not consider the board appropriate).
The analysis of the data will be able to show the differences in the reactions to the questions from which the children’s records were exposed. My prediction is that those who watch the weekend with a celebrity endorsement are likely to have a higher rating of product desirability than those who had a non-celebrity. If this proves to be true, I believe it can be concluded that celebrity endorsements can have an effect on teenage materialism.
Conclusion:
The effect of media on children is an important topic. It is important to continue research in this area. The ever-increasing materialism that makes our nation so over-consumptive is what we must strive for even the most closely. They are our children’s future, so they learn how the popular culture influences them a lot. Research on the matter is just lacking. Many studies focus on cigarette advertising. No one has investigated how attachments affect children’s cognitive behavior. Instead, they tend to other areas.
My expectation is that there will be a little high instances of materialistic responses in the views from the kids recommended by the celebrity. However, the study should actually be done much more widely to get a significant answer whether this relates to the concept of materialism or the effectiveness of advertising. In addition, studies should also include demographic groups in order to determine whether or not different cultural regions produce variation in outcomes.
Works Cited:
Dentith, Audrey. Adolescent female subjectivities in Las Vegas: poststructural thoughts on the intersections of gender, sexuality, logic, and consumer careers. “Gender and Education. Vol. XVI. #4. p455-472. Routledge, 2004
Ging, Peter. “The Handbook of Masculinity?: The Consumption and Use of Mediated Images of Masculinity among Boys in Ireland.” History of the Society of Sociology, Vol. 14, Part 2, 2005.
Dean M. Krugman and Karen Whitehill King. Teenage Cigarette Exposure in Popular Consumer Magazines, Journal of Public-policy and Marketing, 19 (2), 183 -188.
Roehm, Michelle L., Roehm Jr., Harper A. and Boone, Derrick S. “Plugs Versus Placements: A Comparison of Alternatives for Within-Program Brand Exposure.” Psychology & Marketing, Jan 2004, Vol. 21 Ed. 1, p.
