We have the Big mac vs. Whopper burger wars, the Pepsi vs. Coke cola wars, and then there’s the last of them all toothpaste battle. Cola and burger wars may compete, but neither can compare to the intensity and passion of the battle of the two leading toothpaste brands. The battle is also made in two lawsuits filed in 2001 and 2003 over brands that someone thought to close to the brand name and things. Spending as much as 90 million dollars a year on advertising, both companies continue to fight for the market. part and the introduction of said improved products on a yearly basis. Brands with the trademark and product Proctor and Gamble and Colgate’s product competitor Colgate Palmolive have continued to vary their product lines each year in the hope that one of the new toothpastes will propel them into a market share leader position and scarcity and adoration. When you take Colgate Total the most popular brand since its introduction, then there is Colgate Fresh Trust, Colgate Actibrush, Colgate Simply White, Colgate Sensitive, Colgate 2 and 1, and also one called Colgate Motion. Crest counters with Crest in several flavors and formulas, Crest Rejuvenation, Crest Blend-a-med, Crest Whitestrips which is not a paste, but an overnight stickon for bleaching, and bleaching comb expressions. All these products are trying to come out to give one company an advantage over the other in sales. Of course it all started decades ago and this is how it got to where we are today.
In the beginning there wasn’t much of a fight as Crest had been America’s favorite toothpaste for thirty years. The cute kid and teenager had commercials where the teeth were white and everyone wanted to use the crest and they have teeth just like in they had trades. Colgate is very popular on a world wide basis, it never matched this crest in the USA until 1988, when Colgate suddenly became the first place in the USA. The introduction of Colgate Total which was not only the ultimate tooth protector but also something that was supposed to control or prevent gingivitis and prevent plaque on the teeth for up to twelve hours. This obviously became a big number for the average American and Colgate Total and the effect is still there today. The first toothpaste to be both ADA approved and also FDA approved to fight gingivitis. Crest’s answer is a toothpaste called Crest Pro-Health and Crest Multi Care. The introduction of both has helped close the gap with market share estimated at 37 to 34 percent and the fight continues.
So it really all started in 1955 for Crest when the first Crest toothpaste was introduced. The company had tested the product for three years on 1400 children and 400 adults with a good average showing some degree of reduction in tooth decay< /a>. Only 10 percent of the market in 1956, the product took off by 1960 and until 1988 it would have been the most popular brand. Colgate had introduced Colgate toothpaste in 1896 and became the most popular brand in the world even with Crest. number one in America in 1960. In 1988 they also became America’s favorite with the introduction of Total. The first toothpaste formulations used hydrogen peroxide and baking soda as major ingredients and was introduced in 1914 with flour in 1914 but a The American Dental Association in 1937. It was not until the 1950s that the ADA’s approval flourished and continues to grow today. So much so that eating a tube of toothpaste was life-threatening because of the amount of flour that was infused. For this reason, however, the introduction of a large amount of flour with other drugs for the prevention of tooth decay has put it on another level of performance in this decade.
Today, both companies are developing and introducing better formulas for tooth decay prevention. Both companies have moved strongly into teeth whitening products and with great success. No one knows what will come next in the toothpaste wars, but know that Colgate and Crest will be fighting and have great products for the enjoyment of consumers everywhere.
