We just wanted to ask some questions, and when I saw an article in the Metro Cleveland section of the Field Dealer on June 12, one such question presented itself. It seems that New Era is selling “gang-logo” ball caps, and the question is, why were they there in the first place?
The article never really covers the problem, but most of the article talks about customer complaints, claims that activists who have organized responses to support “camps” gang violence< /a>, though at first glance I think a better word would be “glorify” gang violence. It follows that some of the group’s logos are detailed for local groups in the Cleveland area, such as “Da VALLEY”, “10-5”, “Vas” and “HVD”.
Cleveland’s Ward 9 Councilman, Kevin Conwell who is the head of the Cleveland Safety Committee said phone lines are very busy with complaints due to the disturbance of residents . Conwell went on to say that “it’s a big step to remove the cap.” Also, why were they in the first place?
Doesn’t New Era Cap Co., which is based in Buffalo, make enough money to sell caps that are seen everywhere, playing baseball? What must be going through the mind of the person who used the extension of this line of the idea to think that this is a good idea? Worse yet, what the executive says is to “run with it” with such an opinion that it is sure to create such an uproar.
One opinion is that the idea seems to “pay for itself” the very design that in essence puts the name of the new era at the forefront of the consumer’s mind. Yes, that’s what I do now too, but at least I take the satisfaction of knowing that I know, and frankly, the New Age could probably care less, but the thing is, we as consumers should care. more and begin to send the message that an irresponsible decision of this kind will have consequences, perhaps at the same time he announced a boycott in other lines.
The director of “Peace in the Hood” in Cleveland, Khalid Samad, said in the article that the hats, as the colors of the tensions themselves grew. He went on to say that with the beginning of summer, it is time for the bad fights that have been cooked throughout the school to “spill” out onto the roads. You get the impression from his comments that he wanted to say a lot more, but instead decided to focus on what could be done to stop the tensions from escalating instead of stopping the time that cannot be wet, which it is. in the first place to let go of tiaras. This is my opinion that Samad could have thought about, but in any case, I recommend him to take the “high road” in this matter for New Age to undertake the task.
Ok, I saved the best for last. I’ve offered my thoughts on New Age movements, so I think it’s fair to hear from their spokesperson, Dana Marciniak, who said that New Age plans to be “a little more vigilant” in the future. Huh? Just what is this? Well, according to Marciniak, New Era thought the 100 or so hats produced were a reflection of the Cleveland neighborhood. He said the company plans to do more research before creating plans and to work with city and neighborhood officials. A remarkable gesture, but why should these actions be “after the fact”.
I’m all for restoring pride in Cleveland’s struggling neighborhoods, and in a new era, here marketing-ideas for you, why not a struggle for those in these neighborhoods to submit plans that actually represent what residents feel good about their neighborhood, as opposed to a plan that represents what residents fear about the neighborhood. I’m just guessing, but I’d say you end up producing a lot more than 100 hats, and actually sell them.
Report:
- Cleveland’ Plains Reporter Metro Section, June 12, 2007
