Hallmark Corporation has chronicled significant moments in its history with the use of a 100-year Timeline on its website. This is the first entry in the Hallmark Timeline:
“On January 10, 1910, 18-year-old Joyce Clyde Hall from Nebraska was on the train tracks at Kansas City, equipped with little more than two shoes filled with a new product, postcard – and entrepreneurial spirit, where he runs his entire postcard business to the YMCA complains about the high volume of mail. >
The beginning was Hallmark Cards, Inc., a name almost as well known as any American corporation today. Such a narrative is such as in books about the opportunities that have existed in our nation’s history for the citizens of the country. With enough ingenuity and courage, entrepreneurs have been able to progress from humble beginnings to achieving enormous financial success in the corporate world.
The Hallmark Timeline is presented on its website through a series of brief highlights from each decade of the company’s history. As America changed, Hallmark greeting card changed right with it.
A few historical moments from the Hallmark Timeline
1911: J.C. he was joined in Kansas City by his older brother Rollie, a successful traveling merchant, and together with the Hall brothers they found Their brother Wilhelm joins the company some years later.
1912: The postcard fad begins to wane as people tire of the mailman knowing all their business. Hall Brothers responds to a customer need by adding greeting cards (envelopes) to the Wolf line.
1915: J.C. He turned the fire into an opportunity to waste. Hall Brothers buys carvings presses and printing and self-publishing papers.
1932: The Hall Brothers license the rights to use Disney characters in greetings. The first card to come out of the collaboration was Three Little Pigs.
1935: With the Great Depression sweeping across the nation, J.C. Hall starts a “milk break” for his employees, sharing the surplus from his dairy herd with his employees.
1944: the company produces greeting cards stickers. Also in that year, the slogan “when it’s enough to take care of sending the best” is created.
1947: The Paper Doll Storybook is introduced.
1948: Fine art reached the American people through Hallmark Gallery artists, a line of papers that produce work. artists such as Abia Moses, Saul Steinberg, Andreas Wyeth and Salvator Dali.
1949: The original design of the permanent Hallmark Signature and Crown logo was created.
1951: A series of televised specials that would become the Hallmark Hall of Fame begins with Amahl and the Night Visitors. Also this year, at the request of J.C. Hall, Norman Rockwell painted “The Kansas City Spirit” to symbolize the efforts that brought Kansas City back to fighting from the devastation of the flood that same year.
1953: President and Mrs. Dwight D. Eisenhower sent the first United States President, and Hallmark has the honor to implement and to do. Hallmark also offers custom thank you cards and gift wrap for Mrs. Eisenhower.
1954: The company officially changes its name to Hallmark Card, Inc.
1959: As the shopping landscape changes, Hallmark introduces another brand, Ambassador Cards, which are available at discount stores.
1960s: characters appear on Hallmark and party greetings, primarily Charles Schulz’s Peanuts®.
1967: Jigsaw Puzzles created a new Hallmark puzzle piece with Springbok Editions.
1973: Hallmark Keepsake Kits are introduced.
1978: Hallmark is prompted by the industry crisis of the 1970s to start an employee van tank program at its headquarters.
1986: Launches Shoebox Greetings.
1991: A new line of Spanish-language greetings is introduced.
1995: Jewish consumers express a need for cards designed specifically for their lives and Hallmark responds with the Arbor new vine line , celebrating Jewish holidays and culture.
1999: Hallmark first partners with Susan G. Komen for the Cure® in support of breast cancer research, education and treatment. when the company launched its Cards to the Cure® program at Hallmark Gold Crown stores. Since its inception, Hallmark Cards for the Cure has raised more than $2.7 million for the cause.
2001: Hallmark Channel introduces the United States.
2006: UNICEF products are available through Hallmark. In the same year, Card with Sound is introduced.
2009: Hallmark Mobile is introduced.
These are just a few of the highlights on the Hallmark Timeline. Hallmark includes information in its Timeline about the times many of its products were introduced, when business partnerships were established, and when the company management changes is done You can always look at the Hallmark website to get a broader perspective of the history of this company.
Somewhere along the 100-Year Timeline I became a part-time employee at the Hallmark store for several years. Maybe that’s why I find Hallmark history interesting, and why I personally celebrate the growth of the company and the historical changes that have taken place over such a long period of time.
At this point in America’s history, especially corporations like Hallmark need to thrive and hire employees. Congratulations, Hallmark, on completing 100 years in business, and cheers to your upcoming year of 101!
Source:
http://www.hallmark100years.com/Our-First-Century/Timeline
http://corporate.hallmark.com/History
