Before you undergo the effort required to create an online newsletter, be certain that it is something you will find well worth the effort. Think carefully about why you want to create an online newsletter.
Possible reasons for wanting to create an online newsletter
If you have knowledge that you want to share with others, then you might want to create an online newsletter. Just keep in mind that your newsletter subscribers will look to your newsletter for new information. You cannot keep printing the same old facts in each newsletter. It must also have accurate information. You should not plan to create an online newsletter that gives your subscribers erroneous information.
If you are eager to spread your knowledge or your ideas, then that is a valid reason for wanting to create an online newsletter. If you have a product or a service to sell, then you will want to use your newsletter to sell that product or service. Your knowledge and ideas, as expressed in the online newsletter, thus become your “sales pitch.” You pitch your product or service to your newsletter subscribers.
The ultimate goal of the online newsletter
As you embark on your effort to create an online newsletter, you should not loose track of the ultimate goal of the online newsletter. The creator of the online newsletter wants to turn those who normally just surf the internet into people who take time to carefully read what is on the internet. The online newsletter will be a success if it gets its subscribers to read all of its content.
The online newsletter should contain information that subscribers are certain to find interesting. It might be information about a unique, new product. It might be information about consulting services. It might be information about travel services. The online newsletter becomes a powerful sales “pitch,” if the subscribers take the time to read its interesting information.
How to attract subscribers after you create an online newsletter:
An interesting newsletter with its focus on a unique or useful product or service will never bring in lots of money, unless the creator of the online newsletter can find subscribers for that newsletter. Fortunately, the Usenet and e-mail provide a means for quick distribution of reviews about any online newsletter. This fact is good news, but only if you receive a good review for your online newsletter.
If you want your online newsletter to receive a good review, then you must avoid mention of grandiose claims in your newsletter. If your online newsletter has served to embellish the truth about a product or service, then subscribers of the newsletter will put their complaints in the form of a printed e-mail, or a comment to Usenet. Your online newsletter will then get very bad reviews, and it will soon loose subscribers.
The same thing will happen if your online newsletter contains a great many outlandish claims. Newsletter subscribers do not want to waste their time reading statements that exaggerate the facts. Newsletter subscribers count on each online newsletter to deliver the facts clearly and simply. A disappointing newsletter will not earn a good review.
If you have a website, then you can use a link to attract subscribers to your online newsletter. Design your website in such a way that it draws attention to the link. That way more potential subscribers will notice the link, and will view the information about your online newsletter.
The subscribers’ evaluation of your online newsletter
The quality of the newsletter that you create will soon become apparent to your subscribers. They will then either praise or criticize your online newsletter. Do your best to earn their praise.
