Getting your business out there, and known by your target audience, can be one of the most costly and time consuming activities you ever undertake within your business. With so many marketing and advertising mediums to choose from, it’s hard to decide which one you should get started with.
If you are looking at targeting local audiences within your local area then leaflet dropping may work for you. Done correctly leaflet dropping can raise the awareness of your business and even turn enquiries into sales.
To make leaflet dropping work for your business you have to know what you want to achieve. Just getting leaflets printed up and then posting them to say 1000 houses is all good and well, but if you don’t know what you are setting out to achieve, or even the demographics of the area, then you are most likely just setting out to fail.
So, before you head to the printers, take a minute. What do you want to achieve with your leaflet drop/campaign. Do you want to offer your target audience a money off coupon? Do you want to remind them what you offer and at how much? Do you want to advertise or promote an upcoming event within your business? Once you have decided what your end goal will be its next time to get to grips with your leaflets.
So, what do you want your leaflets to look like? Do you want them to be bright, catchy and in your face, or do you want them to be subtle yet jam packed with information. Designing a leaflet that grabs your audience’s attention and interest is the key to success with leaflet dropping. So take some time out to work on your designs and layouts – ensuring you keep your target audience at the forefront of each leaflet design. Spending time working on layouts now will save wasted funds later down the line.
Once you have a rough idea of what you want to achieve STOP- because before finalizing your layout and making costly printing mistakes it’s time to test it all out. Testing the waters on a smaller scale will help you see what potential results you can expect to see from your leaflet drop. Do a test run with your leaflets and monitor the results you receive back. Remember that spending time producing 100 or so leaflets and not getting results is better than spending resources on printing up 10000 and not getting the desired results.
As with anything the results you get will of course vary, but knowing what your target audience respond to is necessary. So, as much as you can conduct research, both primary and secondary to get to grips with what your target audience/s respond to and what turns them off. Remember you need to catch and keep their interest and attention within a few seconds!
Now with all of this in mind, all that is left to do is to get down to business and get to work on your leaflet drop. Just like when you use any marketing medium within your business it’s best to monitor the results you get. Keep track of who responds to your leaflets and when. This valuable information will help you create successful marketing/promotional campaigns time and time again.
