When a company that prides itself on expert craftsmanship, and generations of history and experience decides to hire close to one hundred people, it takes some intensive training strategies to bring the new hires up to speed. That’s just what W.R. Case and Sons Cutlery had to do after a 2007 expansion that brought 98 […]
Tag Archives: Consumer Marketing
What your doctor hasn’t told you about Lupron® may be influencing your decision to take the drug, without having all the information you need to make an informed and empowered choice about your health treatment options. For the purposes of this article, the focus will be on the use of Lupron Depot® specifically as a […]
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This paper attempts to show a correlation between a celebrity endorser (Jessica Simpson) for a health-related product (ProActiv) and the expressed likeability of the product. The study was conducted to demonstrate that the way we feel about an endorser directly influences the way we feel about the product they endorse. A survey was conducted in […]