You’ve just finished a tough workout, and it’s time for your muscles – and your body – to recover. If you worked out a lot, you used up your muscle glycogen stores, fat and even destroyed some muscle if you trained for a long time. Not only that – you’ve also lost critical electrolytes like […]
Tag Archives: Gatorade
Some television ads for the popular sports drink Gatorade got the wheels of my mind spinning. The focus of the campaign is on “sweat” and how the body produces sweat during physical activities; and how much sweat comes out in the gymnasium. Commercials claim that no other drink than Gatorade can return to the body […]
Gatorade, the well known brand of sports drink beverages, holds a large percentage of the market share for the sports drink market. PowerAde, its main competitor, does not come close to the numbers put up by Gatorade; this is also mimicked by the large number of Gatorade’s celebrity athlete endorsements compared to the 1 major […]
One of the largest rivalries in soft drink history has spilled into the flavored water business. But this isn’t just any flavored water, it’s water that’s supposed to not only rehydrate you, but also supply your body with much-needed vitamins and minerals. Welcome to the wonderful world of non-carbonated water beverages, where marketing schemes have […]
It is almost summer; that much-awaited time in which work slows down and you can take a little time to relax. But we will leave that time to relax and play in the summer sun thirsty and dehydrated. Sodas and summer drinks like lemonade and strained tea can only make this worse, and the face […]
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Even the young and athletic can suffer from dehydration. During a CPR class the instructor relayed a story about how she found her then teenage sun sprawled lifeless on their basketball court. He had been playing ball all day in the sun and had not had enough to drink and he had gone into cardiac […]