Report on the new ABC show Cavemen. When Cavemen first came on the scene in Geico commercials, I thought the marketing idea was amazing and quite funny. So I was very excited to hear that Cavemen had earned their show and look forward to rolling out on October 2nd. Finally the big day came, but […]
Tag Archives: Geico Cavemen
21
Feb
Feb
Even the most popular commercial spokespeople grow tiresome after a while, but ABC forgets that important lesson with the less-than-evolved sitcom “Cavemen.” This half-hour show could easily make the sitcom an endangered species. “Cavemen” is based, of course, on the Geico Car Insurance Ads For the last few years, Geico has been running an interrelated […]
Marketing
ABC’s Cavemen TV Show: How the New Cavemen TV Show Stacks Up Against Other Commercial Characters Turned into Television Programs
08
Oct
Oct
When the controversy raged around Geico’s cave-dating shows, it’s easy to lose sight of the fact that this isn’t a new phenomenon. Television shows and advertising went along with the days of the Texaco Star Theater. However, we don’t have to go back because there are very different examples of commercial characters to be seen […]
People
Interview with a Geico Caveman: Taking the Hair (and Protruding Brow) Off the Neanderthal Pitchman
25
Jul
Jul
By now you’ve seen those famous neanderthals. The surly-looking bunch with protruding brows and mangy hairstyles combed into place with rocks. Authentically Pleistocene from the neck up, their clothes and lifestyles project a more modern and hip sensibility. They’re the Geico Cavemen. Typical urban thirty-somethings. Indistinguishable from their modern peers were it not for those […]
GEICO Auto Insurance devised a series of cavemen commercials. One commercial advertisement that aired in September 2006 contained no dialogue, but used music, advertisements and a twist on the cavemen stereotype within the advertisement to sell the product. Three cavemen commercials by GEICO aired in 2004, but after two years of cavemen absence, GEICO decided […]