A few years ago Pepsi dived head first into the energy drink market with Mountain Dew Amp, a citrus based beverage that tasted not unlike its big papa. As far as energy drinks go, Mountain Dew Amp was at the top of my list. This was not due to the fact that it injected me […]
Tag Archives: Mountain Dew
30
Apr
Apr
Do you Do the Dew? Are you a Mountain Dew addict like me? I grew up drinking Mountain Dew out of a glass bottle, back when the logo was a hillbilly complete with a piece of straw sticking out of his mouth and a shotgun in his hand. And let me tell you that if […]
11
Nov
Nov
Pepsi has a history of introducing new versions of its Mountain Dew product for trial periods. Over the course of the past few years it has offered its orange flavored LiveWire during the summer and attempted to turn its sour grape Pitch Black into the official soda of Halloween. I really enjoyed that Pitch Black […]
When did consumer giants with a strong brand start taking the unprecedented step of putting out a product for a certain period of time only to bring it back only to take it away only to bring it back, ad infinitum? Used to be if a product was a success, a big company would not […]