Tag Archives: Squad

Best Buy’s Geek Squad: Conquest of Branding Over Competence

Face it, the brilliance of American business is not perfecting quality of products and services, it is in marketing, advertising, and branding. That is what the Geek Squad is all about. They have niffty language, make their agents wear uniforms and drive the cutest little cars covered with advertising. They say that: “Our mission is […]