As a demonstration of how one can use the 4’P’s, product, price, promotion, and investment in their business, use a small popcorn installation to demonstrate this concept. We’ll call it, “It’s Popcorn Time.”
Fruit:
Our edition: For families who enjoy spending time together, Popcorn Time is popcorn in many different flavors that the whole family can enjoy. When it’s Popcorn Time, popcorn is something you and your family can enjoy at any time of the day.
It is important that we differentiate Present Popcorn Time popcorn from our competitors. We will do this though our patent process. We will consumers in the quality of our product compared to our competitors, despite the patent process.
PRICE:
High Price Gourmet Market
It’s important that we neither overprice nor underprice popcorn time. A price that is too low can make customers feel that it is not good or high quality. A price that is too high can give customers the feeling of being “caught”. The price we choose for Popcorn Time will lead to a different level of demand for our popcorn. The price will have an impact on Popcorn Time’s marketing objectives. Popcorn Time will determine the cost to produce and distribute the product profit margin. Financial Advisor previously mentioned that we have long-term low-cost contracts with manufacturers and suppliers.
Perceive – Pricing Pricing Strategy
The perceived value of a pricing strategy consists of several elements: image, performance, quality, service, and delivery. Although marketing efforts, we will share and increase our customers’ perceived value in gourmet popcorn.
It is popcorn Part-time business will accept bulk buyers / pricing. We should expect a lower profit margin on these sales. These buyers will direct the order.
Seasonal Pricing and special-event pricing
We use seasonal pricing to increase sales during times when our sales are low. We will be offering discounts at large opening stores to introduce our products to the neighborhood. We should expect a lower profit margin between these pricing events.
BENEFIT:
Promotional ideas for Popcorn Time: coupons, discounts, competitions (tickets to movies or sports events), sweepstakes (chance win Laz-y-boy-a good place for a person to enjoy a snack there), bonus packages (45% free), samples, price reduction for a period of time, and premiums (business merchandise) slotting granted to retailers (for new products to win distribution)
Sales promotions are a good way to sell your products to a new market place. His Popcorn Time plans to expand to the Tri-state area. However, it is based on the fact that sales promotions do not usually yield long-term customers. It is important that we tie our sales promotions to increasing brand awareness. To use sales promotions as a tool to increase brand awareness, it is necessary to tie these promotions to new openings and IPT anniversaries or birthdays. By doing this, we can release press releases about the company and how it ties into our sales promotion.
Various promotions may vary depending on our target market. Market research indicates that our currency is:
Age groups: young adults, middle-aged adults.
Income levels from lower middle and up
Consumer Groups: individual consumers and businesses
For example, for lower income levels, schools or offer a discount. We could offer movie tickets to young adults in contact. A good promotion for a business would be to give a temporary price reduction for a special business event, such as a company picnic.
DISTRIBUTION:
According to market research, purchasing methods would now be 35% from the store, 30% from catalog or internet sales, and salespeople would direct the order. Market research also indicates that Geographic Distribution can increase sales outside of the Philadelphia area by as much as 50% in the first year. This is based on contact with the National Flower and Gift Basket Company. Those people who once lived in the Philadelphia area and now live in other states and counties, want to have the Amish way of buying food.
These new distribution channels will have an important impact on our suppliers and manufacturers. We today have low expectations with these companies. As we expand in the tri-state area, and add distribution channels such as the site and national flower and Gift Basket contact , the demand for products from our suppliers and manufacturers will increase. It is important that these companies can handle the product output for our growth.
