Cheap lingerie sounds like something of an oxymoron, but you really don’t have to spend a million bucks to look like a million bucks. I love pretty things as much as the next person, but I’ve inherited from my mother an obsessive need to find a great deal on everything. Years spent shopping with her have taught me that if you’re paying full price for anything, you’re getting cheated, and lingerie is no exception. You really can have beautiful lingerie without spending hundreds of dollars. Here are the best places to find it.
Daisy Fuentes
Daisy Fuentes makes some of the most beautiful lingerie I’ve ever seen. Much of it is an imitation of more expensive styles sold at that “Secret” place that breaks everyone’s bank account. Her designs are sold exclusively at Kohl’s and run the gamut from lacy push-up bras to teeny tiny thongs. Every time I check out her designs, there’s a new color and style, and Kohl’s frequently has buy one get one sales on lingerie. Stock up on Daisy Fuentes lingerie and you can get five or six bras at the price it would normally cost you to get just one!
Frederick’s of Hollywood
My mom tells me that Frederick’s used to be the go-to place for lingerie, and their designs were considered so scandalous a few decades ago that their catalog was sent in a brown paper bag. Now it seems like everyone has forgotten about Frederick’s, but their designs are still beautiful. They frequently have amazing sales, and even at full price, their elegant lingerie is substantially cheaper than other “designer” lingerie. Check them out here.
Love Fifi
Love Fifi’s Lingerie is definitely not for every day wear, and some of it crosses the line into out and out weird. However, they have a huge selection of every kind of lingerie a girl can imagine, and at a substantial discount. Stock up on gorgeous panties, cool hosiery, and beautiful bras here.
Lily of France
Lily of France has gotten a bad reputation for being boring, probably due to the fact that they primarily sell in outlet stores. But they’re combating this reputation with beautiful underwear, and their outlets are still open, which means massive discounts! You can also find them at most department stores, but I’ve found Kohl’s generally has the best prices on Lily of France lingerie. For a list of designs and other locations to buy Lily of France lingerie, check out their website.
Wonderbra
Wonderbra revolutionized women’s underwear with their legendary padded bras, and then fell by the wayside when other manufacturers started making push-up bras. Wonderbra is still alive and well, though, and is carried in most department stores. They’ve expanded their repertoire to beautiful bras, panties, and other lingerie, and a bra can cost you as little as 10-15 dollars if you shop on a sale day. Like many other brands listed here, Kohl’s seems to have especially good deals on wonderbras, and you can check out the wonderbra website here.
Simply Vera by Vera Wang
If you love the look of vintage-inspired lingerie but hate the price, Simply Vera is a great choice. Lacy, muted colors dominate this brand, and Vera Wang seems to be constantly updating her selection with new and fashion-forward choices. You can find her lingerie offerings here.
Many women complain that, not only do they have to wear uncomfortable underwear; they also have to pay ridiculous prices for it. But if you’re willing to do a little bargain shopping, you can stock up on beautiful lingerie without going broke. Even better, all of the brands listed above have comfortable choices that don’t look or feel ridiculous. Happy shopping!
