I recently had the wonderful opportunity to speak with the wonderfully creative and brilliant Mr. David Klasfeld CEO/Creative Director of Obsessive Compulsive Cosmetics and here is what he had to say.
Sarah: Tell me a little about Obsessive Compulsive Cosmetics…
David: We are primarily a cosmetic company created by medical professionals. In addition, we are a wedge of someone who values quality and diversity in their products. We are reacting to the marketing” > that pain offers little options, outside the external packaging. and itself.
At OCC, both formula and innovation are important. We don’t want to be just another cosmetic company offering the same products in different packaging: we want to focus on bringing you colors and textures that decorate they are missing from yours. When we introduce products or colors that we already have a model on the market, we want to make sure that it is the best version of it that has ever been used.
Sarah: Taking you back to the origin Dave, I’m curious to know, as the CEO and Creative Director of OCC Cosmetics, what inspired you to create this amazing line of cosmetics?
David: OCC professional always inspired makeup solutions – techniques that makeup artists using the stage to solve the difficulties they had to face on a daily basis. When we were first established back in 2004, we started with two lip balms, Tarred and Feathered, which were hyped. in fact exactly so. In the early 00s, the trend in makeup could not be more natural. It was a reaction to the overly defined makeup of the mid to late nineties. Women didn’t want to have hard lips, crooked eyes, and eyebrow-pencil on their eyebrows anymore, in fact they didn’t want to wear much makeup at all.
On set, no lip color worked well enough for the photographer. While the lipstick was also described as “too much” on the camera, the models required some definition of the style. I started by mixing the little black dress eye pencil with a lot of clear gloss, which I applied very lightly. brush so that I could shade and define the lips without adding color. It was a stark contrast, for people with naturally pigmented lips, any product, even bright glosses, look almost red on camera, and what I did was put a natural matte, white tone to the muted natural color. It just made sense for all these developments in the products, and the lip resin made more sense in texture and flexibility of application. When we launched it, it was first popular among artists who worked in men’s clothing, even for the news who say that, thanks to the HD revolution, it was impossible to see at all that they were wearing any makeup, let alone lipstick. After some time, he fell in love with all the products, models for brides.
David: Since my freelance makeup career, I’ve worked more and more in commercials and advertising. Those were the two areas of the industry that really embraced Hi-Definition, video right away. I have already started airbrushing, but I was never 100% satisfied with the options that were on the market. Even more importantly, the foundations were either notoriously dry or so wet at their end that they required huge amounts of powder, which of course they recorded on camera. OCC Skin was the solution to that: an oil-free water base that maintained a natural matte texture that looked no more dry or wet than good, It is naturally healthy skin. Our color range, specifically our Loose Colors, is actually a product of OCC Ink, the body paint that we created for the line as well.
We were looking for a glitter particle that was fine enough to pass through the air without blocking it, which was the bane of all airbrush artists’ existence. From just playing with it in the lab, we realized that something that worked so well or worked out of the air, we couldn’t help but release it into the world. There are many functions of it, and people love everything from eyes to special f/x applications.
Sarah: I absolutely love the name. I don’t know if it’s because I’m “Obsessive Compulsive” or not, hahaha. How did you come up with the concept of Obsessive Compulsive or better yet, what did you come up with this awesome concept?
David: Thank you! That’s what I spent after makeup counters before venturing out on a free weekend. OCDish people really get enough of their makeup, which I think is actually a good thing. You find something good that works for you and you become obsessed with it. Medicines can be the process of finding the right products in skin tone or lifestyle hickey experience at three – anyone cosmetic counter at any time or was he not frightened by another? Besides that, when you were lucky enough to find something that worked for you, you had to deal with the stress of disconnection, having your form changed, or so to speak, taken away from you. The name of our company is a symbol for all like-minded people who take our work as seriously as you, but of course have a sense of humor about it at the same time. As it says on our website, the first step is admitting that you have a problem.
Sarah: I don’t want to buy anything of value and enter into the standards of the cosmetics, however; We have to ask, what makes OCC different or better yet unique in comparison to most cosmetic brands?
David: Again, I would like to say that our job quality and selection. We’re only two years out of the gate for all intents and purposes, and the line is now comprised of over 200 individual products, with everything from eye and nail polish for airbrush makeup and special f/x palettes. There is nothing in the color that anyone is looking for that we don’t have. And if you find something that isn’t there, we’ll add it. We value our customer feedback more than anything. Almost in this is a common makeup – any business does not rarely state that the customer is the main person in their company – of course, we are not without them. But for us, let us do our homework. We don’t just market to them, they tell us what they need, and we are very responsive. I try to address every email of that type that is addressed to us personally, and people love to talk to us about MySpace! For whatever reason, people feel very comfortable being very expressive, and that’s great. At the end of the day, for some reason, I still like to talk about makeup, and I try to do that as much as possible.
Sarah: I would love to know about the type of people OCC is attracting and the demographic details. Tell your customers a little…
David: The most mixed bag you’ve ever seen, and we couldn’t be happier. We are proud to be ourselves in every way and to make people truly feel who they are, and we respond to them. Sure, we certainly have an aesthetic, but it’s not one we push in any way. So many lines have been seen wanting to prefigure their appearance, or to tell the artist what is needed – we do not speak – we listen and respond appropriately. In terms of who has used our products, and who has used them, it’s everyone from Carmela Soprano (HBO’s Edie Falcon) to Sarah Ferguson, the Duchess of York. And we love it!
Sarah: What are your customers saying about Obsessive Compulsive Cosmetics? What are some testimonials you would like to share?
David: A very positive and equally diverse crowd. Pat McGrath loves releasing our colors and has used them on the rocks at Fashion Rocks, Miss Sixty, and Dior; OCC Ink (our body airbrush paint) is used behind the scenes at Universal Studios for their Juice Bar and Horror Rutru shows; Wendi Avenue uses all of our airbrush makeup behind-the-scenes for NBC’s Heroes. Our products have been used for the covers of WWD, American Salon, and Blink, and in ads for Target, Best Buy, and Tommy. Hilfiger. And across the board, it’s always been said that it’s the best kind of product – to me, that above anything is the ultimate sign of success.
Sarah: Dave, what do you tell these people about Obsessive Compulsive Cosmetics or better yet, give me a few reasons why people should check out OCC?
David: Because you are ready for something different, better and new. Because you love color as much as we do. And as our dual opinion says: Because it is not necessary to become “over”. Because you are on the abacus.
Sarah: She is definitely a reason to stop at OCC for sure. Is there anything else you would like to add? :o)
David: I would like to call attention to the fact that we are working with several animal charities including PETA and the NYC Greater Alliance to examine the issue of cruelty-free beauty. Since this was unusual for less than a decade, many companies have left the bandwagon. While they are ultimately noble, it is generally regrettable that non-animal-based testing has become more cost-effective. In some worst-case scenarios, it may even mean that the company no longer animal testing, since it has already acquired everything. necessary testing in their history of products or simply distributing products to companies made by companies that may or may not test animals, while they themselves cannot. Some of these lines, such as Cruelty-Free, also sell brushes and lashes made from fur, to prevent the Fur Industry from touching and incorporating animal-derived ingredients (such as Marine Oil, Lanolin, etc.) into their formulas. How they win this is beyond me.
David: But… at the end of the day, we are not here to preach, nor are we here to judge, and we are certainly not going to dictate what is in the end. a very personal judgment about what is and is not ethical. But what we want to do, it takes a simply honest layer of consciousness. When we say cruelty, we mean it. We do not test our products on animals, and we do not do business with ingredient suppliers. To the grief of whom it is important, I have grasped myself, I have grasped that of mine.
David: In addition to this, we will also be working on the first line of vegan color paints. With skin care it is a little easier, but some raw pigments are still derived from animals; therefore vegan color lines tend to be quite limited. We are working with our suppliers to find alternatives to these components. Right now, the line is 97% Vegan, and we look forward to making it 100% soon. Why, and for what purpose, consumers have a right to know what is on the website. Carmine, a heavy red pigment common in lipstick and glosses, is derived from insects, and whether you’re a vegetarian, kosher, halal, or without any purity restrictions, I don’t think there are many out there. who want beetle juice in their lipsticks. By doing what we have, they will surely know that it is not in ours.
Obsessive Compulsive Cosmetics
http://www.occmakeup.com
http://www.myspace.com/occmakeup
[email protected]
PH: 631-815-2426
