The advantages of Internet advertising far exceed that of traditional print publications in terms of cost, availability, wider market reach and the potential to increase profit margins. While traditional methods of print and distribution are tried and true, the technological trends of the Internet are surpassing it at every step of the marketing process. In evaluating this proposal, consider the following in each of the aforementioned areas.
To better understand the differences, some clarity should be noted on the two advertising mediums. Traditional print advertising is composed of common marketing collateral. Most of us better define this collateral as pamphlets, brochures, pamphlets, newspapers, posters, cards, big business, and like Internet advertising is a cluster of electronic computers, or servers, that reside in the same collateral market on a professionally designed website, which is also known as an electronic store. Finally, the promotion, or the campaign can be highlighted in the perspective of “buy one, get one free” or “pay twenty percent, this week only” sale, and the process should adhere to each business in distributing the information. to pain
In evaluating the costs of traditional printed publications, hefty expenses are incurred through planning for each campaign or promotion, printing fees, and facilities for storage as a home boxes and bundles of material. In addition, the cost to analyze is the distribution; the costs of labor to compile the marketing material, the freight to deliver the quantities of printed material, and, of course, the taxes themselves. When these expenses are applied to television and radio media, the cost can soar into five and six figure domains. If the delivery of a promotional type error requires modification, it can incur almost all the costs to be paid, secondly, even for something as simple as a proof inspection. To illustrate this point, open any newspaper or magazine and look closely at them, and indeed both sections have sections specifically for corrections!
On the other hand, while startup costs the initial cost of a web site is sometimes comparable to one time. promotion in traditional print media, costs somewhat lower for these reasons; no taxes to be added, no costs for storage, delivery, or repeated currency stripped for each new promotion. An Internet website is reusable, recyclable, and rarely falls into redundancy when content is already given. Monthly fees are minimal for site hosting (location on the website itself). When considering the advantages of Internet-based advertising, error correction incurs little to no costs for repairing typographical errors and incorrect promotion dates. It’s much easier to fix an inspection like this in an instant, and it often only takes a moment!
In addressing the availability of the business, the traditional print developments of the time are reflected. The hours of business or service are limited to the hours they are physically open, thus limiting potential sales through “abhor-as” consumers. Additionally, the promotion is viable for a predetermined period of time, and after that set period, the costs are returned again by repeating the same process for each promotion.
Since the ability of the Internet website allows access to consumer information, and more importantly, access to sales twenty-four hours a day, seven days a week, all year round. This is also known as “24x7x365” availability. In addition, each promotion may not necessarily incur additional costs, only minor modification of dollars, numbers, and verbiage for products and/or services requiring short notice, as opposed to a complete promotion in printed brochures with immediate access available to the public.
In evaluating the advantages of the web versus traditional print methods, the consumer market is extremely limited in the traditional venue with geographic locations. Restrictions on most media are available only for viewing in a local area, and when larger accounts can be accessed nationally. It is rare for small to medium sized businesses to access sales at a national or global level.
By comparison, the Internet is the extreme opposite, having no physical or geographic boundaries, and expanding the consumer base on a global scale. There is no cost associated with reaching and unlocking potential consumers across the globe. The site is available to anyone with a computer, and in this day and age includes many consumers all over the world. There are no additional costs in the expanded global market.
Finally, the overall picture can be considered in financial terms, or specifically, in profit margin. For every dollar spent on advertising, the business will take for granted, it acquires a potential, paying customer. For purposes of comparison, let’s imagine that a business has incurred expenses with an inconvenience or ill-timed promotion. Traditional print media spends a lot of time and money on acquiring a customer at higher costs, while an Internet marketer has a similar promotion, incurring little to no additional costs. This can be equated to dollars and common sense. To a traditional marketer, spending a couple of dollars on a new customer may seem small, but it’s not nearly as significant as a bill or a quarter asked for by an Internet marketer to reach an infinite number of potential customers.
The bottom line is that the advantages of Internet advertising far exceed those of its traditional print predecessor, as reflected in reduced costs, in ’24x7x365′ availability, in an expanded consumer market, and especially in the overall profit margin per individual consumer.
