There are many sources of customer information about customer behavior when it comes to purchasing a physical product, but the unique characteristics of service products require different strategies from the customer.
The main property of the work product is its inviolability. Where physical products are promoted, customers can be enticed to buy by giving product samples; or they can look at and try the product – all of these play a role in the decision making process. However, with the Internet, the option is not pursued. Sometimes customers can show a picture to make the service more tangible, for example when they get a new hair cut, or they can print service sketches of the construction of a new house.
The intangibility of service product makes it more subjective when consumers decide on a specific service provider, on the other hand, and word of mouth is important is in the decision making process. Marketers need to work to ensure that consumers know the availability of the service and its provider. An overview of the features, benefits, and benefits that users will receive, and the convenience of the service are all types of information that a consumer would want to know before making a purchase decision. As affluence increases, services become more affordable, and leisure becomes more valuable, and this causes consumers to purchase a service rather than perform the task themselves –
