Children have become so addicted to watching images on video screens that they ask their television computers to turn on their televisions while sitting in their parent’s car. Television sets or DVD players in cars have now become a “must” for too many families. These luxuries may not be considered “must-haves” and therefore have been published as accessories for luxuries for children whose TV and video game and computer activities seriously reduce their attention spans. Such attention to viewing screens in cars severely limits conversation and personal interaction between family members. Driving adults can now opt out of answering questions or reacting to their children’s comments.
Video screens in vehicles were first introduced to entertaining children on the curb and put an end to the perpetual question: ‘Aren’t they still there?’ The new feature was an instant success. For example, an estimated thirty percent of Oldsmobile minivan buyers opted for video screens, when the car manufacturer feature in 1999” (Wilson, 1001 ).
Ms. Wilson points out that car TVs can cause distraction for both drivers and other cars. “The vast majority of states have imposed content-neutral legislation that governs tent placement. Specifically, thirty-six states have restricted tent placement to address questions about driver distraction and to promote traffic safety” (Wilson, 1003). There are, however, some states that seem to see the problem of in-cars not only as a distraction for the driver or entertainment for the child passengers, but also as a means of providing some kind of tickling, even obscene material; sports driver “Tennessee, Louisiana, and Virginia now have measures in place that govern in-car content. Tennessee enacted a law effective July 1, 2004, that prohibits the public display of “obscene and overtly disturbing films,” including weapons visible from outside the car. ” (Wilson, 1004).
In 2010 California, where more drivers use the roads as well as city streets, new laws now allow TV screens in front of cars as long as the cover covers the passenger and not the driver. However, distraction can cause accidents as the driver’s attention prevents them from looking directly.
Inserting DVDs into players that offer a much greater variety of images projected on auto-text, therefore establishing that the question of “obscenity” may be of concern to some states. On the other hand, some television operators focus on children’s channels in particular. Parents will pay: “Chrysler is introducing the system as a $470 option, over a $1,750 rear-seat entertainment system, on the top-of-the-line 2008 Chrysler Town & Country and Dodge Grand Caravan minivans. Subscribers must also maintain a subscription satellite-radio (Moran, 36D).
One is becoming more and more fond of gadgetry in the home and now in the automobile, because neither the cost nor the power is a risk for the driver and the passenger not to think twice about such an installation. American children of the heart become where pleasure and attention [; function in everyday life. Therefore, TV or satellite or DVD entertainment is not made available to please the children and to keep them quiet during the long drive, but due to equal pressure: the neighbors have one, so we should have equal or better cars.
“Necessity is the mother of invention” once meant the opportunity for innovation to open up new horizons. Now the finding has little to do with the need, but it only indicates that marketing strategies that appeal to the American consumer need as much or more than the next and at the same time he soothes the increasing indigence and desires of corrupt children, desiring to emulate their equals, or to be held in their lists by promulgation.
For broadcast and satellite TV, a bonanza has arrived. In 2012, some $2 billion dollars in revenue will come from in-car software. Keeping the screaming kids quiet can now end up being a small part of that lucrative foray into American DVDs and television.
Even the makers of video game have their eyes on the in-car market. Investing in an auto body shop now seems worthwhile.
Notes:
Moran, Tim: “Satellite TV in cars; it’s not just kid stuff”
Automotive News, 82. 6279 Oct. 27, 2007
Wilson, Kristina: “NO, WE’RE NOT THERE YET: THE PURPOSE”
ACCESS READER VIDEO ENTERTAINMENT screens on
CARS” Northern Law Review, 100.2 Winter, 2006
